Women-led · Eastern Province · RSB certification in progress

A fortified porridge built for the mothers of Rwamagana.

A 500g sorghum-soy-peanut blend, fortified with iron, folic acid, zinc and vitamin A. Locally produced. Aflatoxin-tested every batch. RWF 1,500 a pack. Order on WhatsApp, pay with MoMo.

27%
Gross margin per pack
100%
Batches aflatoxin-tested
Rwandan mother and child in Rwamagana, Eastern Province

The hidden middle market in maternal nutrition

The poorest mothers receive free fortified porridge at health centres. Wealthy families buy imported brands at Kigali supermarkets for RWF 4,000 to 6,000 per kilo. Working peri-urban mothers in towns like Rwamagana, earning a regular wage, have no good option in between. The gap is not awareness. It is price, trust and access.

  1. 0133%Children under 5 stunted (DHS 2019/20)
  2. 0238%Pregnant women anaemic (DHS 2019/20)
  3. 03RWF 4,000+Imported brands per kg in Kigali

One product · One recipe · Locally produced

One recipe, done properly.

We launched with one SKU on purpose. Adding snacks and drinks before the porridge has proven itself is how small food businesses overextend and fail. Product line extension comes in Year 2.

Nutrae Fortified Porridge Flour
Pregnant & Breastfeeding Mothers500g

Nutrae Fortified Porridge Flour

RWF 1,500

· RWF 1,200 institutional

A sorghum-soy-peanut blend with maize and a certified vitamin and mineral premix. Formulated against WHO maternal nutrition guidance and refined through consumer sensory testing in Rwamagana with 20 pregnant and breastfeeding mothers.

35%

Sorghum

25%

Soybean

25%

Maize

10%

Roasted peanut

5%

Certified vitamin & mineral premix

Aflatoxin tested

Every batch

Fortified

Fe · Folate · Zn · A

Local crops

Eastern Province

RSB certification in progress

We will not sell a fortified product without Rwanda Standards Board certification and Rwanda FDA registration. That is the law — and the right thing to do.

See our certification path

How to get your pack

  1. 01

    Message us on WhatsApp

    Send a message to our Rwamagana number. Our menu is in Kinyarwanda and English. We confirm stock and your nearest pickup point.

  2. 02

    Pick up at a pharmacy or clinic, or buy through your ibimina

    Collect your 500g pack at a partner pharmacy or private clinic in Rwamagana town. Women's savings groups (ibimina) get a 10% discount on group orders.

  3. 03

    Pay with MTN MoMo

    Approve the payment on your phone. Each pack is sealed, batch-coded, and printed with its milling date and aflatoxin test reference.

What mothers in Rwamagana told us

16 of 20 pregnant and breastfeeding mothers in our Rwamagana sensory test said they would pay RWF 1,500 for the product if it were RSB-certified and locally produced. Trust and traceability ranked over price alone.

Nutrae consumer sensory testing, Rwamagana, 2025

Year 1 Targets

Year 1 targets, Rwamagana pilot

We are pre-commercial and honest about it. These are the targets for our Year 1 Rwamagana pilot, anchored to operating cash flow, not aspiration.

Mothers reached per month by month 12
300+
Women smallholder farmers contracted
20
Batches aflatoxin-tested at a partner lab
100%
Alice Muhimpundu, founder of Nutrae, in Rwamagana

Alice Muhimpundu

Founder · Nutrition & Dietetics, UR

Who we are

Built by a nutrition student, for the mothers she trained with

I am Alice Muhimpundu, a final-year Nutrition and Dietetics student at the University of Rwanda, graduating in 2026. My supervised clinical practice was at Rwamagana Provincial Hospital's nutrition unit, counselling pregnant and breastfeeding women. Nutrae is the direct application of that training: formulated against WHO maternal nutrition guidance, refined through sensory testing in Rwamagana, and reviewed by senior advisors.

I am not yet a registered dietitian, and I am honest about it. That is why Nutrae has a registered dietitian advisor (7 years' experience in maternal nutrition) and a food safety consultant on the team. This is the team a serious nutrition product needs.

  • Final-year BSc Nutrition & Dietetics, University of Rwanda
  • Clinical practice at Rwamagana Provincial Hospital
  • Registered Dietitian advisor: Jean Pierre Nkundizanyi
  • Food safety consultant: David Murenzi

For partners

Partner with Nutrae

We work with NGOs running maternal nutrition programs, private clinic chains, school feeding partners, and women-led cooperatives in Eastern Province. Institutional pricing is RWF 1,200 per 500g pack with monthly recurring volume.

Start a conversation

We respect Ministry of Health policy. Community Health Workers are a referral network, not a paid sales channel.

Honest answers about Nutrae

What you need to know about the product, our aflatoxin protocol, pricing and the RSB certification path.

Still have questions?

Message us on WhatsApp — Alice or someone on the team will reply.

Message us on WhatsApp

Nutrae is a registered legal entity (RDB TIN 155428711). RSB (Rwanda Standards Board) certification and Rwanda FDA product registration are in progress and must be complete before any commercial sale. We will not sell a fortified product without certification — that is illegal and we won't cut that corner.